Cookie Policy

Last updated: 15 January 2026

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow websites to recognise your device and store some information about your preferences or past actions.

How We Use Cookies

primefocusity uses cookies and similar tracking technologies to improve your browsing experience, analyse website traffic, personalise content, and support our marketing efforts. We use cookies to understand how visitors interact with our website, which helps us improve our services and provide better user experiences.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas of the website, and remember your cookie preferences. The website cannot function properly without these cookies.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website by collecting and reporting information anonymously. This helps us analyse website traffic, identify popular content, and improve our website's performance and user experience.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember your preferences and settings.

Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We may use these cookies to build a profile of your interests and show you relevant adverts on other sites.

Specific Cookies We Use

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google DoubleClick - advertising targeting 1 year Marketing

Third-Party Cookies

We use several third-party services that may set cookies on your device:

  • Google Analytics: We use Google Analytics to analyse website usage and improve our services. Google Analytics uses cookies to collect information about how visitors use our site.
  • Google Ads: We use Google Ads for advertising and remarketing purposes. Google may use cookies to show you relevant advertisements across the web.
  • Google Fonts: We use Google Fonts to display fonts on our website. Google may collect usage information when fonts are loaded.

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser data and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to reject cookies, or to notify you when a cookie is being set. However, if you choose to reject cookies, some parts of our website may not function properly.

Opt-Out Links

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on. For Google Ads, you can visit the Google Ads Settings page to manage your advertising preferences.

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your privacy choices whilst still providing relevant services. When you adjust your cookie preferences, we communicate your consent status to Google services, ensuring that data collection and advertising are aligned with your preferences.

Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date at the top of this page.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

primefocusity AG

Bahnhofstraße 191, 80278 Munich, Bavaria, Germany

Email: privacy@primefocusity.world

Phone: +49 894177432

For more information about our data processing practices, please see our Privacy Policy.