Privacy Policy

Introduction

primefocusity AG ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or use our services. This policy complies with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller

The data controller responsible for your personal data is primefocusity AG, a company registered in Germany with registration number HRB834657. Our registered address is Bahnhofstraße 191, 80278 Munich, Bavaria, Germany.

Data Collection

We collect personal data that you provide to us directly and automatically through your use of our website. The data we collect includes:

• Contact information (name, email address, phone number, company details)
• Communication data (messages, enquiries, feedback)
• Technical data (IP address, browser type, device information, cookies)
• Usage data (pages visited, time spent on site, referring websites)
• Marketing and communications preferences

How We Use Your Information

We use your personal data for the following purposes based on legitimate interests and consent where required:

• To provide and improve our financial analysis and consulting services
• To respond to your enquiries and communicate with you
• To send you relevant information about our services (with your consent)
• To comply with legal obligations and regulatory requirements
• To analyse website usage and improve user experience
• To prevent fraud and ensure website security

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.

Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR:

• Consent: When you have given clear consent for specific processing activities
• Contract: When processing is necessary for performing our services
• Legitimate interests: For business operations, fraud prevention, and service improvement
• Legal obligation: To comply with applicable laws and regulations

Data Sharing

We do not sell your personal data to third parties. We may share your data with trusted service providers who assist us in operating our website and providing our services, including analytics providers, email service providers, and cloud hosting services. All third parties are required to maintain appropriate security measures and use your data only for specified purposes.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Contact information is typically retained for up to 7 years after our last interaction, whilst website analytics data is retained for up to 26 months.

Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Right of access: Request copies of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your personal data
• Right to restrict processing: Request limitation of data processing
• Right to data portability: Request transfer of your data
• Right to object: Object to certain types of processing
• Right to withdraw consent: Withdraw consent at any time

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure that such transfers are protected by appropriate safeguards, including adequacy decisions by the European Commission or standard contractual clauses.

Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Supervisory Authority

You have the right to lodge a complaint with the relevant data protection supervisory authority if you believe that our processing of your personal data violates applicable data protection laws. In Germany, this is the Federal Commissioner for Data Protection and Freedom of Information (BfDI).